Vital - Finalists at Mercedes Innovation Challenge 2018

  •  by Ash Eldritch

    Last week, we had the honor to participate in one of the nation’s most exciting competitions for innovation and automotive manufacturing - The MBUSI Innovation Challenge - run by Mercedes-Benz U.S. 

    The challenge encourages startups and college students across the United States to revolutionize the way that Mercedes-Benz produces automobiles from inception to the streets. Vital was selected as a finalist to pitch to a live audience that included the lead innovators at Mercedes-Benz.

    This competition invites startups to select and address one of several critical challenges that automotive manufacturers face at any stage of the production processes. This year, there were eight challenges that participants could focus on that included production flow management, big data efficiencies, and digital communications using creative business strategy, software development, and technology solutions. And the challenge we participated in: Implementing augmented reality solutions in key processes.

    Our CEO, Ash Eldritch and Head of Operations, Kristen Frick were our representatives in Birmingham Alabama for the event. Watch Ash’s interview with

    We’re excited to continue working with Mercedes to bring AR to automotive manufacturing!